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2020 Fashion Trade Shows | Wholesalers For Boutiques

***for the 2022 trade show list, click here**


If you are wondering how to buy wholesale or how to sell wholesale, you must attend trade shows and apparel markets!

Trade Shows are a major source of inspiration and empower you to stay abreast of emerging fashion trends and emerging brands in the fashion industry. Attending trade shows is truly an inspirational high and I strongly encourage retailers and boutiques to attend to discover new products and ways to refresh their assortment, and for brands to attend as exhibitors to connect with new buyers, boutiques, and industry mavens, and to stay competitive in their market.  Before you jump on the next trip to China to find manufacturers, you must make sure you have first attended national trade shows – I promise you will thank me.  It makes searching for wholesale clothing for boutique owners drastically easier and more cost-effective.

trade show

MAGIC trade show in Las Vegas, NV


If you have been thinking about attending a trade show to find wholesalers for boutiques, but are unsure where to start, join Storefront Success™, our coaching program hosted by our founder DeAnna McIntosh.

And I beg you – DO NOT buy merchandise vendor lists. 

There are millions of products and vendors worldwide available to do business with. A vendor list means you are purchasing the same vendors that hundreds or even thousands of other boutiques are – hence competing with one another and not creating your own brand identity – which is not a sustainable business model.  If you’ve had thoughts about purchasing a vendor list, I would recommend you ask yourself what your passion is – is it to just make money or is it to serve unique and curated pieces to your customers?  The most exciting part of owning a boutique is the hunt for merchandise and the highs of the finds. 

If trade shows seem intimidating to you, that’s what we’re here for! Join us inside Storefront Success™ where we will equip you with knowledge about the retail business, help you get clear on your vision for your store, set financial goals, and source products that your customers will crave.


Here is a list of Major U.S. Home & Fashion Trade Shows and International Home & Fashion Trade Shows you should attend in 2020.

Click the name of the trade show for boutique owners to be taken to the show website.

Note: when you see multiple shows in the same city and dates, it typically means that they are all near one another / in the same buildings so you can attend multiple shows at once.  Shows or events outside the United States are highlighted in burgundy text.

Make sure you download the FAVES app for buyers before you attend a trade show! You will thank me later, trust me!

***please note – due to COVID, many trade shows have cancelled their in-person experience and moved to showing digitally.  Click the name of the trade show for the latest updates***

January 2020 Fashion Trade Shows and Events

February 2020 Fashion Trade Shows and Events

March 2020 Fashion Trade Shows and Events

April 2020 Fashion Trade Shows and Events

No major shows or events

May 2020 Fashion Trade Shows and Events

No major shows or events

June 2020 Fashion Trade Shows and Events

July 2020 Fashion Trade Shows and Events

August 2020 Fashion Trade Shows and Events

September 2020 Fashion Trade Shows and Events

  • Paris, France | 9/4 – 9/8: Maison Objet
  • Shanghai, China | 9/8 – 9/11: Maison Shanghai
  • Florence, Italy | 9/11 – 9/13: Fragranze
  • Paris, France |  9/15 – 9/17: Première Vision
  • Atlanta, GA | 9/15 – 9/17: VOW New World of Bridal
  • Tokyo, Japan | 9/17 – 9/18: Project Tokyo
  • London, England | 9/18 – 9/22: London Fashion Week (Women’s)
  • Milan, Italy | 9/19 – 9/22: SUPER
  • Milan, Italy | 9/22 – 9/28: Milan Fashion Week (Women’s)
  • New York, NY | 9/22 – 9/24: Coterie
  • Paris, France | 9/25 – 10/3: Paris Fashion Week

October 2020 Fashion Trade Shows and Events

November 2020 Fashion Trade Shows and Events

December 2020 Fashion Trade Shows and Events

No major shows or events


Ready to drive more e-commerce and retail sales? So are we. 

Click here to join Storefront Success™

Looking to start an online boutique or brick-and-mortar store?

Click here for resources to help you get started



DeAnna McIntosh is a trend-setting, results-driven Retail Business Coach and Consultant with 16+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement (10 of those years being inside Fortune-ranked Retailers). Work directly with her via www.deannamcintosh.com.


  • November 23, 2019
    Katherine Kapeleris

    You have not included apparel sourcing in NY 1/19-1/21
    Women’s apparel

  • February 14, 2020
    Evelyn Oden

    What do I need to attend the Magic show in August

  • February 24, 2020
    Brian Nagele

    Really great post. This answered the majority of my questions. When I read this I actually opened up a word document and started taking notes haha.

  • June 5, 2020
    Sharika Gerberich

    Greetings from Idaho! I’m bored at work so I decided to check out your site on my iphone during lunch break. I love the information you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyways, fantastic site!

  • June 26, 2020

    Hello there! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a wonderful job!

  • March 11, 2021

    It’s difficult to find knowledgeable people for this subject, but you sound like you know what you’re talking about! Thanks

  • May 4, 2021

    What a wealth of information you’ve provided in this article. I was doing the opposite of everything you mentioned in the article. I would love your consulting services.


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