We help small retail businesses get back to business.

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We Are The Team Propelling Retail Forward

We Are A

Forward-thinking, Innovative, Solution-driven, Transformational

Retail Business Education and Economic Development Firm.

What We Believe

We believe that
retail is not dead.

Lack of a financial plan, merchandising strategy, innovation, and diversity is.

In reality, the coronavirus sped up the inevitable.  Large chains that should have downsized years ago are being forced to, are filing for bankruptcy, and unfortunately, even closing their doors for good.  There’s a craving for shopping local goods.  Companies are seeing the importance of developing domestic supply chains.

In this rapidly–changing retail environment, it is critical that you have a Retail Educational partner who empowers your independent brands and retailers with the tools, strategies, and merchandise to continuously drive sales, conversion, productivity, customer engagement, and overall business growth. A partner that can inspire merchandising teams to innovate and look at their departments with a fresh, new perspective.

We are that partner. Your partner.

there is no retail apocalypse, just a retail awakening
Passionate About The Future Of Retail

Meet the team proving retail is
not dead every single day.

DeAnna McIntosh, Retail Consultant

DeAnna McIntosh

Global Retail Strategy
Rachel Williamson, Store Operations Consultant

Rachel Williamson

Store Operations
Felicia Loewy, Product Development

Felicia Loewy

Product Development
Darlene Mitchell, Inventory Planning

Darlene Mitchell

Inventory Planning

Meet The Visionary Behind TAGI

DeAnna McIntosh, Retail Consultant

DeAnna McIntosh

Founder, Global Retail Consultant

DeAnna McIntosh leads the team at The Affinity Group International (TAGI). Her proven success as a Buyer, Strategy Manager, and Merchandise Director inside numerous brands like Chico’s, Office Depot, and Home Depot, drove her to launch TAGI to duplicate these same successes for small retail businesses, both within the US and abroad.

With a strong eye for design and her corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No-Iron Linen Collection, which is now a multi-million-dollar program. DeAnna also curated the first-ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.

Her time inside these large retailers is what drives the content inside the Revitalize Retail® Program.  She believes that the future of retail is small (businesses) and that they should be elevated in every aspect of the retail ecosystem.  After all, 98% of all retail companies are small businesses.

In 2018, DeAnna launched TAGI’s sister, Retail Coaching and Consulting firm, Retailing Evolved®, to work directly with small businesses, equipping them with the proven strategies, tools, and systems she utilized daily as a Buyer and various other roles during her corporate career.  She and her team help Retail Entrepreneurs build their 12-month growth roadmap, then systematize and align their back-office operations to scale profitably, in 1 single  [transformational] day.

In 2020, After the senseless murder of George Floyd, and seeing the awakening of retail companies to their lack of diversity, DeAnna co-founded the 501(c)(3) nonprofit Diversify Retail® Inc. to connect two communities she loves to drive change and make a global impact – the retail community and minority communities. Through her nonprofit, she educates and empowers BIPOC brands and retailers to open and build retail businesses that evolve as quickly as the industry does, and that will shape the face and future of what retail looks like today.

DeAnna is a Thought Leader and Changemaker often called upon to speak and inspire audiences that the future of retail is in their grasp.

She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.

DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. She currently resides in Atlanta, GA with her husband and baby boy.

Our diverse, global team bring the fresh, strategically innovative, “up with the times” perspective that is ever so needed to not only be competitive but to dominate today’s retail landscape.

Focused On “What’s Next” In Retail

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The impact of our Retail Consulting Firm expands beyond borders, our strategies are unprecedented, and methods sometimes unconventional – but this is what it takes to empower your retailers and transform the retail industry.

The Affinity Group International