We help small retail businesses get back to business.

Covid impact on retail

Retail Is Not Dead. It Is Evolving.

But, let’s be honest. The Coronavirus just sped up the inevitable.

Major retailers are drastically downsizing or closing entirely, and the innovative brands are thriving.
This time has shown you what you’re made of as a business owner, and also exposed areas of your business that you need to take action on to ensure you have a solid foundation to continue growing despite the current circumstance.

Our sister Retail Merchandising Company, Retailing Evolved® led by our Founder DeAnna, Empowers You to Profitably Scale Your Business and Redefine The Future Of Retail.

As the Merchandising Managers on your team, our Retail + E-commerce Merchandising Consultants drive retail sales and brand longevity by infusing strategy and innovation into every area of your business operations.

Brands and Retailers work with us when they are focused on long-term, strategic growth and are ready to invest in our expertise to grow to $1M in revenue or are in the position to scale past $1M to 8+ figures in revenue.

 

Haven’t launched your business yet?  Click here to take a free assessment and get your next steps to establish a solid foundation for your brick and mortar or e-commerce store launch by working directly with our founder, DeAnna.

We Have Had The Pleasure Of Driving Results For

1.16

Billion In Client Revenue

5

Fortune - Ranked Companies

154

Small & Med Businesses

We Work With Retail Visionaries.

Our retail industry is constantly evolving.  The headlines about companies downsizing or going out of business seem to be rampant.  However, the retail companies that are thriving are the retailers and brands leading the charge in innovation, omnichannel retailing, product mix curation – and who consistently and authentically serve their customers how, when, and where they demand.

Our diverse, global team consists of millennial fashion students and graduates, as well as seasoned retail industry experts from all walks of life. Our Retail Merchandising Company brings the fresh, strategically innovative, “up with the times” perspective that is ever so needed to not only be competitive, but to dominate today’s retail landscape.

Let’s be transparent – office politics, and “but what we’re doing is working”, and “it’s how we’ve always done it” often stands in the way of new, game-changing ideas and products.  We ensure that innovation is thread throughout your operations and in the core of your DNA to ensure that you are seen as a retail destination or magnetizing brand for years to come.  We are your partners who will literally search the ends of the Earth to find the next thing that will explode your business.  We are your eyes and ears outside of the office.

Our impact, as a retail merchandising company, expands beyond borders, our strategies unprecedented, and methods sometimes unconventional – but this what it takes to break out from the masses and become the retail destination you are purposed to be.  We are an seamless extension of your team, empowering you to be at the forefront of the evolution of retail.

The future of retail is YOU.

Become a Pioneer in the Revolution of Retail.

Here’s How To Work With DeAnna and Our Sister Company, Retailing Evolved®.

The First Step To Work With Retailing Evolved®

Free Assessment

The free assessment will tell you the #1 thing stopping you from scaling your store, and then will give you steps to tackle it immediately! Your results give DeAnna preliminary information on your store and how she and the team can make an instant impact! Your results will also provide an invitation for you to proceed to the next step of your consulting journey, the Disruptive Retailer 1:1 Intensive.

An Intimate Consulting Experience

Disruptive Retailer 1:1 Intensive

This intensive is a 3-hour, one-on-one growth roadmapping session where you and the team will get clear on exactly where you stand in your business today, set goals for where you want to be in 12-months, and set high level plans to get there. You will walk away with the clarity and focus to drive consistent sales growth in your store. All post-launch Clients start their journey here to ensure you all lay a solid foundation for long-term profitable growth from Day 1. With the comprehensive report and numerous other deliverables provided, you will have enough fuel to power your business growth for the year and beyond, or you can select to continue on to the next step in your consulting journey.

An Entire Day Together

Revolutionary Retailer VIP Day

During your 8-hour VIP day, the team takes the insights and tools created during the Disruptive Retailer 1:1 Intensive, and dig. even. deeper. They build out your entire merchandising strategy - your detailed product sku and assortment plan, inventory action plan, and then they plot it on your 12-month brand roadmap. They then restructure the entire way you run your business so you can step back and up into your role of CEO and let your new business management system continue driving your growth plan forward. Think of it this way - after your VIP Day, you'll go to bed, wake up, then get straight to executing your growth strategy. You'll have exactly what to do, and in what order. You can delegate the tasks internally, or let the team expertly manage it for you as an intimate extension of your own team.

DeAnna exceeded my expectations in helping me prepare, plan and execute my brand's trade show debut

I'm so happy I got to meet and know DeAnna while preparing for a trade show. I found her to be incredibly knowledgeable and supportive during a period of uncertainty for me. She exceed my expectations in helping me prepare, plan and execute my brands trade show debut and provided a comprehensive trade show manual. She continues to be a source of sound counsel & guidance.

Blair Armstrong Founder, Gilded Glamour

Gilded

DeAnna runs a world class business.

DeAnna runs a world class business. I was in need of expanding the details in my business plan and pitch deck. DeAnna and her team blew me away! The Affinity Group International, by far exceeded what was asked and delivered in exceptional time a business plan and pitch deck ready to take my company to the next level. Looking forward to our continued working relationship.

Tashiba Jones-Wilson Retail Founder

innovative store concept

DeAnna helped us establish data-informed product development targets.

DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion / style interest with data / numbers insights makes her a unique asset to any team, and I would definitely work with her again!

Liz Townsend Marketing Director, Capital Lighting Fixture Company

capital lighting

To say DeAnna was critical to the business’ success is an understatement.

DeAnna was the most detailed, proactive and positive person I have ever had work for me. To say she was critical to the business’ success is an understatement. Anybody who has the pleasure of her on their team is truly fortunate.

Eva Rodriguez Director of Merchandising, The Home Depot

office depot

DeAnna Explores Win-Win Solutions.

I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.

Ben Tsui VP, Customer Engagement, TAL

chicos

DeAnna Is A Strong Merchant and Business Woman.

I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!

Mike Wills Director of Omnichannel Planning, Chico's FAS Inc.

chicos

Driving Results For Retailers + Brands Worldwide

Global Retail Consultant, DeAnna McIntosh, at the world’s third largest mall Central World in Bangkok, Thailand doing trend research.

“DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion / style interest with data / numbers insights makes her a unique asset to any team, and I would definitely work with her again!”

Liz Townsend, Marketing Director, Capital Lighting Fixture Company

Create your roadmap to scaling your store profitably.