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We Empower Brands & Retailers To Thrive Profitably and Passionately In Today's Ever-Evolving Retail Landscape.

We Equip You With

Strategic Decisions Backed By Data. Merchandise Your Customers Crave. Creative Driven By Your Story. Brand Affinity Cultivated Through Events.

DeAnna Explores Win-Win Solutions.

I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.

Ben Tsui, VP, Customer Engagement, TAL

DeAnna Is A Strong Merchant and Business Woman.

I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!

Mike Wills, Director of Omnichannel Planning, Chico's FAS Inc.

Excellent Expo Results

We hired The Affinity Group for an expo and the results were amazing. We worked with DeAnna, and she made sure that weeks leading up to the expo we were in constant contact making sure that everything that our company needed to accomplish before the expo was being taken care of. She helped with picking out the overall theme of our booth for the expo and it turned out to be a hit with the patrons! We were amazed at her attention to detail when it came to things such as the way our product was hanging on the racks. She thought of ideas to make our booth stand out that we did not even think of beforehand, adding the final touches. We will gladly hire this company again!

Tatianna Joseph, Founder, Nina Beana's Awareness Tutus and More

Will Work With DeAnna and Team Anytime, Anywhere

DeAnna and her team are great and they get the event job done, no matter the size. I’ll work with DeAnna anytime, anywhere. She has a great attitude and cares about her events. Looking forward to the next one!

Grant Gannon, Founder and DJ, Gannon Events

The Affinity Group Has the Right Touch

DeAnna McIntosh is truly a professional when it comes to putting together an event with just the RIGHT people in just the RIGHT venue. She coordinated a Brunch & Learn event at a new downtown Fort Lauderdale Bar and Grill that was IDEAL for the topic we wanted to discuss (Financial Literacy) with the target audience I wanted: Young, Professional Up-and-Coming Millennials! The atmosphere was appropriate. The conversation was on-point and we all walked away feeling good about the experience. The Affinity Group has the right touch! Thanks, DeAnna.

Vickie Frazier-Williams, Financial Advisor, New York Life

Beautiful Design & Merchandising

On behalf of the National Multiple Sclerosis Society, we would like to thank you for your event design and planning of the 33rd Annual MS Gala Luncheon. This event could not have been a success without your hard work and dedication. You nailed it and the display in the Silent Auction area was just what we were looking for. You have definitely made a difference and enriched the lives of countless number of people. It was a pleasure to work with you and we would like to thank you for your commitment to eradicating MS and giving those who live with MS hope for the future.

Monica Whiting, VP, National Multiple Sclerosis Society, South Florida Chapter

Founder & Chief Global Strategist

DeAnna McIntosh

Meet DeAnna

DeAnna McIntosh is a driven, entrepreneurial, and creative brand strategist with a strong eye for design, and over 12 years of progressive experience in merchandising, marketing, and event management. DeAnna has launched numerous innovative products into retail and e-commerce platforms, with one of the most notable driving a $1 Million dollar incremental sales increase. She has art directed print and television advertising campaigns both within the United States and abroad, and has worked alongside some of the fashion industry’s most notable photographers and stylists.

DeAnna is renowned for her collaborative and energetic work style and conducting business with integrity and transparency.  She and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your business from Day One.



Begin 2019 with A Strategy In Place For A Record-Breaking Year.