Whether you are starting a new business or promoting your latest product, packaging plays an important part in marketing. The first thing that a potential customer looks for when buying something is how it appears from the exterior. If the packaging is not convincing or
A bit like artificial intelligence (AI), chatbots now occupy an undeniable place in marketing strategy. Thanks to them, the customer can communicate with a brand without necessarily speaking to a human being. They help boost the sales of your business. Almost 80% widespread in business
We’ve all heard of the so-called “Insta brands”, and while that namesake is often used in a derogatory way, it’s accurate in that some of these brands have made a name for themselves and have found success primarily on Instagram.
In November 2018 I created an Instagram post about how Thirdlove placed a full ad in NY Times of a note written to Victoria's Secret about their lack of diversity and inclusion. Thirdlove CEO, Heidi Zak, made a bold move calling out Victoria's Secret like this
Trade Shows are a major source of inspiration and empower you to stay abreast of emerging fashion trends and emerging brands in the fashion industry.
Case Study CHICO'S FAS INC. Innovative Fabric Drives $1 Million In Incremental Retail Sales PROJECT GOALS We were challenged with finding a way to refresh the No Iron Collection of woven tops, which typically consisted of 25 skus of tops in solid, print, and stripe no-iron fabric, and a