The Event Planners At The Affinity Group International Create An Emotional Connection With Your Customers Through Experiential Events.

Every event provides an experience. The key is to partner with events that provide an experience people will associate positively with your brand and further characterizes and adds depth to your brand. – Jeff Haden, Contributing Editor, Inc. Drive customer engagement and incremental revenue through events and pop up shops.

Event and Photo Shoot Designed and Produced by The Affinity Group International. Video by Angel Prats.

Menu of Events

Investment from $3,500+

Grand Opening, Launch Parties, & Remodels

A Grand Opening Event is of utmost importance to introduce your new business to the neighborhood and your potential clients! First impressions can only be made once, and this is your chance to present yourself, your business, your mission, and how you will enhance your community. Remodel Grand Opening Events are just as important. They are key to reaffirming your position in your market and your commitment to serve your clients.

Fashion and Trunk Shows

Fashion Shows are one of the most common ways to launch new fashion lines. We create shows that not only showcase your products, but provide an experience that is parallel to your brand image. Unorthodox locations, Innovative show layout, it’s all in the details. Receive extra press for your trunk shows by incorporating other local vendors and turning it into an industry social party!

Pop Up Shops

Pop Up Shops are an amazing way to test innovative concepts. Thinking about launching a brick and mortar store front for your online store? Want to test in a new market? Want to create hype around your brand? Hire us to design, develop, and market your pop up shop.

Trade Shows & Fairs

One of the best ways to discover new and emerging brands is to attend an industry trade show.  Your first time, or really any time, can be overwhelming, so attending with a game plan is always key!   We can accompany you to a show, or just be your cheerleader helping create your strategy for attending.

Social & Promotional Events

Promotions and special announcements should be more than a discount code or coupon. They should be a strategic experience that reinforces not only a positive brand image to customers, but that differentiates your company from your competition. This is what takes customers from brand loyalty to brand affinity.

Grand Opening, Launch Parties, & Remodels

A Grand Opening Event is of utmost importance to introduce your new business to the neighborhood and your potential clients! First impressions can only be made once, and this is your chance to present yourself, your business, your mission, and how you will enhance your community. Remodel Grand Opening Events are just as important. They are key to reaffirming your position in your market and your commitment to serve your clients.

Open Houses

Invite industry professionals to your venue to remind them why your space is just. that. amazing. We will create interactive elements during your event to inspire and stir up excitement for attendees to book your space for their events and to refer others to your space for an unforgettable experience.

Pop Up Shops

Opening your venue to Pop Up Shops could be a great additional income stream!   These are short term rentals and allow you to book your space for multiple days at a time, and open your space to a different market than your typical wedding and event guests.

Trade Shows & Fairs

We produce The Bridal & Event Show, a luxury event planning experience designed for anyone planning a special event! Host the show for amazing marketing exposure and to book new clients.  It is much more beneficial for you to host a bridal show than to market yourself inside one in another venue.  If you are wanting to host or produce your own show or fair and are looking for a team to hire to assist you, contact us today!

Social Events

Designing a new catering menu and want trusted feedback? Launching a new product line or service and want to market it to fellow event professionals and potential clients? Hire us to plan and market a social event for you, or you can incorporate it into one of our events!

Styled Shoots

Styled Shoots are a win-win for both the venue and the event professionals participating in it. The connections made are invaluable, you receive all images and video for your portfolio, and they will also be submitted for publication!

Grand Opening, Launch Parties, & Remodels

A Grand Opening Event or Re-branding Event is of utmost importance to introduce your new / revamped business to the neighborhood and your potential clients! First impressions can only be made once, and this is your chance to present yourself, your business, your mission, and how you will enhance your community.  Strategic details are key to ensuring your new business is at the forefront of potential clients’ minds, and to secure great press.

Pop Up Experiences

Pop Up Shops are an amazing way to test innovative concepts and have a personal experience with your customers. Thinking about opening an office?  Want to test a new idea in a new market? Want to create hype around your brand? Hire us to design, develop, and market your pop up experience.

Social Events

Designing a new catering menu and want trusted feedback? Launching a new product line or service and want to market it to potential clients? Hire us to plan and market a social event for you.

Workshops & Seminars

Instagram and Pinterest are great, but they don’t show the personality behind your brand. Workshops & Seminars do just that and allow you to make a personal connection with potential clients. We find the perfect venue, collaborate with you on the design and materials needed, advertise the event, and are on site to facilitate.

Styled Shoots

Styled Shoots are a win-win for both the venue and the event professionals participating in it. The connections made are invaluable, you receive all images and video for your portfolio, and they will also be submitted for publication! We love producing shoots and can help you be successful in designing, planning, and promoting your shoot.

Trade Shows & Fairs

We produce The Bridal & Event Show, a luxury event planning experience designed for anyone planning a special event! Participate in the show for amazing marketing exposure and to book new clients. Or – if you are wanting to host or produce your own show or fair and are looking for a team to hire to assist you, contact us today!

Have an event in mind?  Tell us all about it and let’s bring it to life together.

Explore Recent Events

Bridal Show Organizer

The Bridal & Event Show | Miami, FL

Launch Party Event Planner

Launch Party: The Scarlett Collection | Atlanta, GA

Grand Opening Event Planner

Geodes & Textural Brights Styled Shoot + Open House | Miami, FL

Open House Event Planner

The Bridal Project + Carol Hannah Grand Opening Cocktail Party | Miami, FL

Achieve Brand Affinity Through Experiential Events.