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  |  Merchandising   |  Marketing   |  How Much Does A Billboard Cost?
how much does a billboard cost?

How Much Does A Billboard Cost?

Billboard Costs: What Are Your Options?

The progress in today’s world has generated more and more ways to advertise and promote businesses.  Since the marketing landscape has grown quickly and changed so fast, some businesses may be confused as to what medium will be best suited to their business and audience and more importantly what will generate the most in terms of results.  Small businesses face a different challenge as they have a limited budget to work with which is why it’s very important for them to have a plan in place and strategy that really generates results. Having a plan in place will ensure your budget is utilized by you in the most effective way to accomplish your goals. If you do happen to have an infinite supply of marketing dollars, don’t hesitate to go crazy concerning marketing, however, most businesses reading this are probably not in that position. The more marketing mediums you use, the greater your chances of getting seen by the masses.

Using one medium for your advertising and marketing purposes isn’t wise and most likely won’t generate the results you’re looking for.

And any type of marketing you do should be able to be tracked. The need to track results is one of the biggest reasons why mediums like digital billboards have become so common and utilized. These mediums provide readily verifiable data on the quantity of traffic your ad has received and can have a huge impact on future marketing decisions.

Due to its huge success, billboard advertising has continuously shown to be a viable & effective option for businesses to use. In this article, we will discuss billboard costs and what you can expect when it comes to your options in regards to this form of advertising. 

Billboard marketing as a whole has been a medium for advertising for a lengthy time. It’s important that your message when utilizing any marketing medium is very concise and easy to understand. The great thing about billboards is that they can be employed to supply instructions or advice about a product or service in an easy way for consumers to understand. This form of advertising and reaching the masses is invaluable for anyone seeking to be noticed.  Digital billboards are also more cost-effective and easier to upgrade hence allowing you to do more with your marketing dollars.

Types Of Billboards

  • Classic billboard– which has also been referred to as a Bulletin. While driving down the road, we all have seen them. The static billboards you see on the highways and expressways or on heavy traffic streets are called bulletin boards. These have grown in size from the early days of the billboard and it might be hard to imagine but expect to see them continue to grow. These boards are intended to capture the attention of both pedestrian and motorized traffic in communities. The classic sizes of classic style billboards range in size from 10 feet by 30 feet to 14 feet by 48 feet.
  • Vinyl billboards-This style of a billboard, oftentimes, has a much brighter appearance, which is more alluring than traditional classic billboards. They are regularly spread painted with a unique UV defensive paint – and most of the time (except in really bad conditions) can keep going for quite a long time. They vary in size  (14′ high x 48’wide, 10.5′ high x 36′ wide, or comparable sizes).
  • Painted billboards-How times have changed. These days painted billboards are now quite rare as they have been replaced by graphically produced billboards. However, in instances where only a stand-alone billboard is required, they are still used in some areas especially in rural communities.
  • Mobile billboards-The purpose of mobile billboards is that they allow marketers to place them in areas highly populated by their target audience such as where a large event is taking place. The fact that this style of boards is less common tends to make them more memorable.

The good news is that when it comes to billboard ads, this advertising medium can work with almost any budget and when combined with your other marketing campaigns can deliver great success and ultimately increased traffic or sales. 

Author:

DeAnna McIntosh, Global Retail + E-commerce Consultant at The Affinity Group International, is a driven, entrepreneurial, and creative Consultant with a strong eye for design, and over 14+ years of progressive experience in retail merchandising, marketing, and event management. Her proven results as a strategist for numerous Fortune-ranking retailers will drive tangible growth for your business from day one. DeAnna recently launched RetailingEvolved.com, a platform providing online retail training for small and medium-sized businesses.

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