I don't think people really understand what is at stake. Trump says China is paying these tariffs but they are not. I am. U.S. companies are paying it at the port.

Alex Camera, CEO of Audio Control

Friday, May 10th, 2019, the additional 10% tariff imposed on certain categories of Chinese goods in September 2018 was raised to a 25% tariff.

A tariff is a port tax due at the time of merchandise delivery and paid to the US Government.

If you Import Products into the US from China, Here Is Why It Is Critical For You To Gather Your Team and Take Swift Action To Prepare:

1) It Is An Immediate Hit To Your Margin

china imports

A truck transports a shipping container at Qingdao port in Shandong Province, China on Oct. 12, 2018. (China Daily/via Reuters)

Your margin is your profit, and that and your customers should be on the top of your mind at all times.  An additional 15% tariff increase (total of 25%) on your products is pretty catastrophic. You need to either price up your products that are affected, or find a way to absorb that cost by bringing in margin from other sources.  Which means that you need to find a way to cut expenses to help mitigate the margin loss, or hopefully, you have some margin padding built into your products so this won’t hit you as hard.

You must be strategic in how you incorporate this change into your operations.  For instance, instead of raising your prices for those specific products by 25%, consider taking an overall price increase for your entire product line to spread out the increase so it doesn’t hit your customers as hard.

You also need to be strategic about how this will impact your sales go forward.  Raising prices means driving more Top Line Sales Dollars (Revenue) but also typically means Lower Top Line Sales Units.  You may also need to adjust your buying strategy for these items since it impacts your open to buy, or how much dollars you have to spend on merchandise each month or buying cycle.

2) Your Customers Are Impacted Too

Lower margin for you yes, but this also means a higher purchase price for them.  Depending on your business model, you might have to actually call it out to them and let them know that due to the tariff increase, you have to unfortunately also increase your prices.

Communication is key in ensuring that you are still satisfying your customers through this change.  Draft an email communication to your customers and to your internal team to make them aware of the change, how it impacts them, and why you’re still just as dedicated to providing the best products and customer service through this change.

3) It Will Impact Products On Their Way To You Effective Today

When you place orders for products today go forward and put them on the water headed to your warehouses here in the States, all goods received at the ports will have the increased tariff.

Important Note: The President’s negotiations with China could result in the tariff decreasing in the near future.

For example, if they reached an agreement next week, he could decide to reduce the tariff amount.  So it will be up to you and your team to decide the timing on when you want to take action.  Best practice is to communicate with your internal team and customers that a price increase will need to go into effect in the coming weeks due to the tariff, but that you will closely monitor the negotiations with China.

Gather your team and strategize how you will mitigate this 25% tariff on Chinese Exports.

If you would like some guidance, schedule a Power Hour with me and let’s minimize your risk and its impact!

See the most recent notice from the US Federal Register

See the categories of goods impacted by this tariff.  Scroll down to Annex A.

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DeAnna McIntosh, Chief Global Strategist at The Affinity Group International, is a driven, entrepreneurial, and creative brand strategist with a strong eye for design, and over 13 years of progressive experience in merchandising, marketing, and event management. Her proven results as a strategist for numerous Fortune ranking retailers will drive tangible growth for your business from day one.

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