The Affinity Group International is an E-commerce and Retail Consulting Firm Building Magnetizing Brands and Retail Destinations Worldwide.
In The Media
Who We Are
We Prove That Retail Is Not Dead. Every. Single. Day.
Retail Is Not Dead – lack of innovation, lack of a financial plan, lack of merchandising + operational strategy, and being behind the trends is.
In this rapidly – changing retail environment, it is critical that you have a retail consulting partner who empowers you with the tools, strategies, and merchandise to continuously drive sales, conversion, productivity, customer engagement, and overall business growth. TAGI is that partner. Our diverse, global team of millennial fashion graduates + seasoned retail and e-commerce experts from all walks of life bring the fresh, strategically innovative, “up with the times” perspective that is ever so needed to not only be competitive, but to dominate today’s retail landscape.
The impact of our retail consulting firm expands beyond borders, our strategies unprecedented, and methods sometimes unconventional – but this what it takes to break out from the masses and become the retail destination you are purposed to be. We are a seamless extension of your team, empowering you to be at the forefront of the evolution of retail.
How We Work
The E.V.O.L.V.E. Method
Our strategic approach to client projects is affectionately named The E.V.O.L.V.E. method:
E Evaluate the current state of your business through a comprehensive brand audit
V Validate our findings with research + focus groups regarding your brand positioning within the greater industry
O Organize our findings into actionable tasks and create a strategic plan we will execute together
L Leverage our global network of millennial fashion graduates, seasoned industry experts, branding designers, and international retail partners to enhance and expand your brand market share
V Verify that our strategic plan is working effectively and results are as expected
E Experience a new way ahead for your business, with us as your strategic partners
From a customer’s perspective – with so many companies and vendors available at a moment’s grasp, how could they possibly choose? From a business’s perspective, how can you differentiate yourself from your industry peers? Originality. The strategic plans and designs produced by our retail consulting firm are a powerful combination of your vision + research of your industry and competition + innovation + sustainability.
Companies We’ve Worked With
Drive Innovation + Sales With Every Decision.
Retail + E-commerce Expert
DDeAnna McIntosh is the Global Retail + E-commerce Consultant at The Affinity Group International, where she equips medium-sized to enterprise businesses with merchandising strategies to launch strategically, grow sustainably, and innovate constantly. With a strong eye for design and 14+ years of merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable driving a $1M incremental sales increase.
She has art directed print and television advertising campaigns both within the United States and abroad, and has worked alongside some of the fashion industry’s most notable photographers and stylists.
Passionate about elevating and innovating the retail experience at all stages of business development, DeAnna launched RetailingEvolved.com, a mentorship community for small product-based businesses. She equips them with the same strategies and processes that large businesses utilize, giving them a competitive edge and a resounding presence in a seemingly overcrowded market.
DeAnna is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. She and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one. Every day she strives to prove her motto, “Retail is not dead. It has evolved”. (She even has a t-shirt to prove it).
Founder & Global Retail Consultant
Some of The Force Behind TAGI
DeAnna exceeded my expectations in helping me prepare, plan and execute my brand's trade show debut
I'm so happy I got to meet and know DeAnna while preparing for a trade show. I found her to be incredibly knowledgeable and supportive during a period of uncertainty for me. She exceed my expectations in helping me prepare, plan and execute my brands trade show debut and provided a comprehensive trade show manual. She continues to be a source of sound counsel & guidance.
DeAnna runs a world class business.
DeAnna runs a world class business. I was in need of expanding the details in my business plan and pitch deck. DeAnna and her team blew me away! The Affinity Group International, by far exceeded what was asked and delivered in exceptional time a business plan and pitch deck ready to take my company to the next level. Looking forward to our continued working relationship.
DeAnna helped us establish data-informed product development targets.
DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion / style interest with data / numbers insights makes her a unique asset to any team, and I would definitely work with her again!
To say DeAnna was critical to the business’ success is an understatement.
DeAnna was the most detailed, proactive and positive person I have ever had work for me. To say she was critical to the business’ success is an understatement. Anybody who has the pleasure of her on their team is truly fortunate.
DeAnna is an Excellent Strategist, Executor, and Deliverer.
DeAnna is an excellent strategist, executor, and deliverer. She helped me streamline my branding, she fixed problems that I didn't even know I had. She is a formidable source of great insight, she has a great eye for product direction.
DeAnna Explores Win-Win Solutions.
I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.
DeAnna Is A Strong Merchant and Business Woman.
I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!