We Are A
Forward-thinking, Innovative, Solution-driven, Transformational
Retail Consulting Firm
What We Believe
We believe that
retail is not dead
Lack of a financial plan, merchandising strategy, innovation, and diversity is.
In reality, the coronavirus sped up the inevitable. Large chains that should have downsized years ago are being forced to, are filing for bankruptcy, and unfortunately, even closing their doors for good. There’s a craving for shopping local goods. Companies are seeing the importance of developing domestic supply chains.
In this rapidly – changing retail environment, it is critical that you have a Retail Consulting partner who empowers your brands and retailers with the tools, strategies, and merchandise to continuously drive sales, conversion, productivity, customer engagement, and overall business growth.
We are that partner. Your partner.
What We’re Focused On
As your Strategic Business Partner, our
immediate focus areas shift and evolve as our industry does
Here are the areas we’re prioritizing action to right now in retail businesses
Passionate About The Future Of Retail
Meet the team proving retail is
not dead every single day
DeAnna McIntoshGlobal Retail Strategy
Rachel WilliamsonStore Operations
Felicia LoewyProduct Development
Darlene MitchellInventory Planning
Patrick RomualdVisuals Design
Anastasia SidenkoVisuals Design
Jeke RamosMerchandising + Operations
Picolo DiopGlobal Sourcing
Meet Our Founder, DeAnna McIntosh
DeAnna McIntoshFounder, Global Retail + E-commerce Consultant
DeAnna McIntosh leads the team at The Affinity Group International (TAGI). Her proven success as a Buyer, Strategy Manager, and Merchandise Director inside numerous brands like Chico’s, Office Depot, and Home Depot, drove her to open TAGI to duplicate these same successes for small retail businesses.
With her strong eye for design and 14+ years of merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable driving a $1M incremental sales increase, and now a multi-million dollar merchandise program.
Her time inside these large retailers is what drives the service offering at TAGI. She believes that the future of retail is small (businesses) and that they should be elevated in every aspect of the retail ecosystem. After all, 98% of all retail companies are small businesses.
Passionate about elevating and innovating the retail experience at all stages of business development, DeAnna collaborated with other Retail Consultants to launch Retailing Evolved. Inside, DeAnna teaches the same merchandising strategies as the billion-dollar brands she’s worked for.
After the senseless murder of George Floyd, and seeing the awakening of retail companies to their own lack of diversity, DeAnna launched the Diversify Retail Initiative. This initiative is a path forward for open conversation, self-reflection, and most importantly, strategic action to increase diversity in all facets of the retail industry.
DeAnna is renowned for her collaborative and energetic work style, forward-thinking concepts, and conducting business with integrity and transparency. She and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.
Every day, through her work at TAGI, she strives to prove her motto, “Retail is not dead. It has evolved”. (She even has a t-shirt to prove it).
I'm so happy I got to meet and know DeAnna while preparing for a trade show. I found her to be incredibly knowledgeable and supportive during a period of uncertainty for me. She exceed my expectations in helping me prepare, plan and execute my brands trade show debut and provided a comprehensive trade show manual. She continues to be a source of sound counsel & guidance.
DeAnna runs a world class business. I was in need of expanding the details in my business plan and pitch deck. DeAnna and her team blew me away! The Affinity Group International, by far exceeded what was asked and delivered in exceptional time a business plan and pitch deck ready to take my company to the next level. Looking forward to our continued working relationship.
DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bringing the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion / style interest with data / numbers insights makes her a unique asset to any team, and I would definitely work with her again!
DeAnna was the most detailed, proactive and positive person I have ever had work for me. To say she was critical to the business’ success is an understatement. Anybody who has the pleasure of her on their team is truly fortunate.
I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.
I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!
Our diverse, global team of millennial fashion graduates + seasoned Retail and E-commerce experts from all walks of life bring the fresh, strategically innovative, “up with the times” perspective that is ever so needed to not only be competitive, but to dominate today’s retail landscape.
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The impact of our Retail Consulting Firm expands beyond borders, our strategies are unprecedented, and methods sometimes unconventional – but this is what it takes to break out from the masses and become the retail destination you are purposed to be.
The Affinity Group International