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  |  Business Startup   |  What Does It Take To Start A Business?
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What Does It Take To Start A Business?

If you already own your own business, accept this fact: YOU ARE A VISIONARY.

If want to become an entrepreneur and get the answer to “What does it take to start a business?” keep reading.

In 2019, I became a full-time entrepreneur.   It wasn’t a result of me making “the leap of faith” that is glamorized on Instagram.

It actually happened suddenly, and quite frankly, traumatically.

I then told a very important person in my life I wanted to start a new business, completely separate from The Affinity Group International – which I had been operating as a side hustle to my full-time job in corporate retail.

It was finally my chance to open the business I’d been planning since middle school.

That person told me to buy an existing business and use the profit from that business to later start mine…..

How would you feel and what would your response be?

I immediately said that made zero sense. I didn’t want to start a business “just to do it” or because it was what everyone else is doing (aka the current craze on social media).
I had a specific vision to execute that was inside of my head.
If I’d still be working on someone else’s vision by purchasing an existing business, I may as well go back to corporate retail.

This is how I feel about that.

Chain retailers are failing because they lack innovation, vision, and quite frankly, passion.  All you have to do is spend a day at their retail corporate headquarters to quickly see that.  Many chain retailers have forgotten who their core customer even is.  Retail is truly evolving.

Not to mention, if I put all of my money into buying an existing business, that leaves little for me to start mine – and who knows how long it would take for me to have enough business funding from this existing business to branch off and execute my own vision?!

I decided to keep my sole focus on serving our Affinity clients for now, and work on my new business when I have time.  (I now have a side hustle in addition to my business.  Funny how that turned out!)


What has been evident in these months of being a full-time entrepreneur, is that starting a business and staying in business requires vision, a strategic plan, support, and resilience.

Of course, I’ve been a business owner for years now and already know this – however, it hits a bit differently when your business is your sole source of income.

Being a full-time entrepreneur truly shows you what you’re made of.

To have a successful business, you must believe in and stay true to your vision.

People will constantly give you their opinion on your business strategy and what direction you should take your business next.

Why did you initially start your business?  What were you so passionate about that you were willing to give up so much to pursue it?  You absolutely cannot forget your answers to these questions, your “Why”.  You must filter the information you see and read online and that people speak to you.

If something doesn’t align with your vision, the results won’t align with your purpose.

business Strategy PlanningGenerally, people mean well, but use discernment. And don’t hesitate to turn down work or sales that are not the right fit for you.  It will only cause you more stress and inner turmoil.

Sometimes, as an entrepreneur, you will find yourself heading towards survival mode.  Your income isn’t steady, and you’re scrambling to figure out where your next paycheck will come from, and Lord when?!

Operating in survival mode causes you to make rash decisions based on emotion that you will regret later.  You could be tempted to spend money to do any and everything you think will increase your sales, like giving up money by discounting your services.  You could be tempted to add services that don’t make sense to your target customer.  You may even completely disregard your target customer and try to serve any and everyone who will give you sales.

When you are true to your vision and what drove you to start your business in the first place, success and money follow.

To have a successful business, you must have a strategic plan.

If you have ever heard me speak at an event or have booked a consultation with me, you know that “strategic” is my buzz word.  Can you be successful without a plan, yes.  But will it take you years or even decades longer, cause loads of unnecessary stress, and countless amounts of wasted money from experimenting? YES.

Having a strategic plan means that you have taken the time to thoroughly review your business operations, evaluate what did and did not work, and you have a plan to drive more sales.

When unplanned things happen within your business, you are able to quickly troubleshoot because you have your business management drilled down to the most minute detail.  You’re clear on your sales goals and therefore can adjust your plan accordingly to make up for sales plan misses or wins.

You know exactly how much money is available in your open-to-buy so that when you attend trade shows you aren’t overspending.  You know your target customer and why they shop with you, so when sales are down you can come up with an action plan to course correct.

Having a business plan enables you to operate with focus because it revolves around your vision, your business history and your business trajectory.  It keeps you from the downward spiral of survival mode.

To have a successful business, you must have support.

Being an entrepreneur is a constant test of your mental health.  You cannot do this alone, no matter what social media tells you.

Make sure that you have an accountability partner that will be by your side through this entrepreneurship journey.  That person may not end up being someone in your family or one of your friends.entrepreneurs working on their business

Your family and friends who aren’t entrepreneurs just might not ever understand your struggles, and you will have to accept that.  Sometimes you can show people better than you can tell them.  An entrepreneur is truly a special type of person.  Someone who isn’t an entrepreneur won’t understand:

  • Why you would leave your “stable job” for living paycheck to paycheck
  • You choosing to leave a 40 hour work week for a 70 hour one, for less money
  • Spending your entire life’s savings on a “maybe” or “hope” that the business will be successful
  • You living a no frills lifestyle so that your business can grow

Luckily, there are plenty of entrepreneurship communities you can join, filled with people who “get you”.  These communities are found through Facebook groups, local chamber of commerce, networking groups and events.

You may also need financial support through a lender or investor during your business journey to fund your startup or to provide working capital as you scale the business.

Not to mention, having a mentor, or business consultant in your field is an invaluable asset.  You’ll actually save money by investing in them because they will provide the exact strategic answers that you need, when you need it.

To have a successful business, you must have resilience.

Entrepreneurship is hard.  Beyond hard, it’s a brutal, emotional roller coaster.

You will find yourself asking yourself on a regular basis, “What does it take to start a business”.  Translating to, “What more can I possibly give”?  You will question yourself and your sanity for even wanting to be an entrepreneur in the first place.  Sometimes you may even be on the fence and want to shut it all down.

That’s where your support comes in.  There is nothing wrong with expressing your frustration and you should let it out.  The key is to not let that continue for long, and to pick yourself up and keep moving forward.

You will get knocked down so many times, but you must keep going.

One of my biggest tests of resilience was when my funds were tight and I made the hard decision to shut down my business credit cards and all business expenses that weren’t completely vital.

The fancy client registration software I used had to go.  Paid networking / meetups that typically were more fun than business had to stop.  I couldn’t spend any money on ads to bring in clients and had to get resourceful with grassroots marketing.  Preventing myself from going into survival mode by forcing me to utilize the bare minimum needed to run the business, was my priority.  I ensured that the amount  of money coming into the business was more than the amount going out, and updated my business plan to ensure I could turn the situation around.

Entrepreneurship sometimes means sacrificing anything to have everything.

Entrepreneurship is not for the faint of heart.

If you have vision, a plan, support, and resilience, you already have what it takes to start a business and live a fulfilling life of purpose and passion.


DeAnna McIntosh, Global Retail + E-commerce Consultant at The Affinity Group International, is a driven, entrepreneurial, and creative Consultant with a strong eye for design, and over 14+ years of progressive experience in retail merchandising, marketing, and event management. Her proven results as a strategist for numerous Fortune-ranking retailers will drive tangible growth for your business from day one. DeAnna recently launched RetailingEvolved.com, a platform providing online retail training for small and medium-sized businesses.


  • July 26, 2020

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