Retail Is Not Dead.
It Has Evolved.
Our Retail Merchandising Company Proves Every Day That The Difference Between Brands That Fade Away and Brands That Resonate is Merchandising.
What exactly is merchandising? It’s having the right products, at the right price, at the right time, in the right places, at the right promotion, with the right people. Click here to learn more.
As Merchandising Strategists, we focus on “product-first”. As a product-based business, you should too.
Branding, Marketing, and Advertising are essential, but if you are missing Merchandising, you are missing a critical area of your operations. All major brands and retailers are driven by their merchandising departments. It is the core of any product-based business, acting as the glue between all of your business’s teams – marketing, design, inventory management, product development and production.
Examples Of Critical Questions We Provide Solutions For:
- Where can I buy the right product for my target customer?
- How do I competitively price my products?
- How can I create financial plans for my products?
- How can I optimize my website for more conversions?
- How can I drive traffic to my store?
- How can I expand my product offering?
- How do I create a buying strategy?
- How can I create an inventory management strategy?
- How can I better serve my customers?
Let’s discuss how we will drive results for your business. Schedule a free discovery call.
Make Decisions Backed By Sales Data and Industry Trends.
We Want To Get To Know Your Business
Complete our interactive form to give us details about your business, how we can best impact it, and what investment you are comfortable with.
Based on your responses, we’ll tell you which of our three services would be best to begin our partnership and give you the option to book and get started.
Our Day of Strategy and Strategy Consulting Services Include:
Initial phone or video consultation
Access to your exclusive digital project portal
Ability to reach your Merchandising Strategy Consultant via phone and unlimited emails
Ability for your Merchandising Strategist to attend trade shows and events both with you and for you
Building custom sales and merchandise reports to help you better analyze your data
Tasks, deadlines, and milestones will be assigned, and Gantt Chart will be created to track overall progress
Ways We Will Drive Results For Your Brand or Boutique
Merchandise Buying & Planning • Product Lifecycle Management • Sales & Financial Agility • Marketing & Promotions Management • General Business Management
Merchandise Buying & Planning
Merchandise Planning
Before you purchase merchandise or materials, you must have a financial plan and inventory strategy in place. This involves establishing your sales and gross margin plan by year / month / week, for every item currently in your line and future items you want to bring in. Without this plan, you will not know how much inventory you need to purchase and sell to hit your goals, and will not be able to make revenue-driven decisions.
Product Sourcing
Finding the perfect products for your shop is not an easy feat. We will help you source products that fit your target clientele’s desires, consult with you on negotiating terms with the vendors, make sure that you’re purchasing enough items to hit your sales plans. Every merchandise purchase you make should be based on your sales history and where the industry is trending. We will even accompany you to the trade shows to help you navigate them and to help execute our strategic plan.
Product Attributing
A critical part of analyzing your sales is establishing attributes for your assortment: Style, Trends, Price bands, Design Details, Fabrics, Textures, Colors, Finishes, Sleeve Length, and the list continues. The more attributes your products have, the deeper you can dig into their selling and the smarter your decisions become. We will help you establish attributes for all of your past, current, and future products.
Assortment Optimization
We will work with you to ensure you have the right product mix to hit your sales goals, that your merchandise is priced right, and that your shop is optimized for sales. For brands, that involves ensuring that you are developing updates to your best sellers, and chasing emerging trends. For e-commerce stores, that involves ensuring that the taxonomy of the site allows for a seamless shopping experience. For retailers, this involves ensuring your store is merchandised in a way that allows for ease of shopping.
Product Lifecycle Management
Trend and Design Advising
Businesses with an in-house design team require full product lifecycle management, from design to sample making to technical fittings, to landing the products in their warehouse. We consult with you on what’s trending in your industry, the “must haves” for your new collection, and provide feedback on design concepts and samples. We will even accompany you to the factories to see the samples in person.
Product / Business Launch
Together we will map out the process for starting your new product or venture from start to finish and bring the launch to life. We will be your project managers, ensuring all tasks are outlined with deadlines and milestones, which rolls up into your master Gantt chart, enabling you to immediately see the status of your launch at any given time. We will play a key role in executing the marketing of your line / shop to the public, ensuring that you have all marketing materials in place to be successful.
Sales & Financial Agility
Promotional & Markdown Merchandise Management
Although we use strong sales data and industry research to make all decisions, there will always inevitably be some “misses” with some products which forces us to promote the items at a lower price or mark them down as clearance. These misses could be for various reasons – quality issues, trend dying out, item competing against a similar item in your line, etc. In any promotional merchandise situation, the end goal is to preserve as much margin as possible. We carefully analyze each slow selling item to understand the cause, and assign a promotional price to the item and evaluating the margin impact. We then roll up all of the items to understand the total margin impact, and ensure that we do not exceed your margin plan that you set for that time period.
Sales Analysis
Having an in-depth understanding of your sales strategy and sales reporting is critical to ensuring you make purposeful decisions in your business. You must understand what metrics to look at and when, how to spot a positive or negative trend in your sales and action to it, and how to create new streams of sales revenue. If you are needing more than what your current sales reports are providing, we will make new reports for you that pull in all data needed to make strategic decisions.
Every season, you have a gut feeling on what your top sellers in your line will be. Together we will predict which items those will be and create marketing and promotional campaigns around them. We will also make campaigns around your brand as a whole and strategize innovative ways to reach your target clientele.
General Business Management
We empower you to take control over your business output through creating and streamlining business processes and systems, creating effective client workflows, and creating project plans. We give you more time to spend on the parts of the business you love, and we take care of the rest.
Have questions? We’re here. Schedule a free discovery call.
Resources for Boutiques and Brands
Let's Get Real
Everyone and Their Mother Claims to be a Strategist or Coach.
If you’re an entrepreneur or business owner, we’re confident that a big portion of your social news feed is someone trying to sell you on their masterclass, mastermind, online course, webinar, or group strategy session. In the sea of options, who is real? Who actually knows what they’re talking about and has experience versus just selling you the dream? Like grandma says, “You can’t believe everything (or everyone) you see on the internet”.
How To Determine Who (We) Will Be The Best Merchandising Strategy Team For You
They Speak Your Brand Language
They ``get you``. They understand your brand vision, and when you're speaking with them, they're able to repeat your vision right back to you, and seamlessly add in where they can visualize your brand growing to with their help!
They Have The Proven Expertise
This may seem like a ``duh`` moment, but really. Check their resume! It's nice if they've been able to help other businesses at your same size / relatively similar sales figures, etc. but does their experience align to where you want TO GROW TO. Our specialty is with both local and national brands and with national big box retailers. As an example, you can click the title of this section to view the expertise of our Chief Global Strategist, DeAnna.
When You Speak With Them Or Read Their Posts You Get Butterflies
This person has to be as excited about your business as you are. When you speak with them you two have a serious connection, borderline love, and excitement about working together! You must trust your gut. This person will be your accountability partner for your business journey. You have to actually enjoy talking to them and respect that they always have your best interest at heart and end goal in mind!
You Connect With The Way They Run Their Business
How easily could you contact them? How was the communication process since your first correspondence? Do they seem like someone who is consistent and reliable? It's important to pay attention to the signs.
You know you want to work with us. The feeling is mutual. Schedule a free discovery call.
The Key to Selling Profitable Products
What Is Merchandising?
