Make Innovative, Strategic, Revenue-Driven Decisions Backed By Data
Your Business’s Strategic Plan is your action – packed and clearly-defined road map for how your business will thrive, both passionately and profitably. Invite our Brand Strategists onto your team to create or enhance your brand’s strategic plan and empower you to make purposeful decisions with clarity.
Merchandise Buying & Planning
Before you purchase merchandise or materials, you must have a financial plan and inventory strategy in place. This involves establishing your sales and gross margin plan by year / month / week, for every item currently in your line and future items you want to bring in. Without this plan, you will not know how much inventory you need to purchase and sell to hit your goals, and will not be able to make revenue-driven decisions.
Finding the perfect products for your shop is not an easy feat. We will help you source products that fit your target clientele’s desires, consult with you on negotiating terms with the vendors, make sure that you’re purchasing enough items to hit your sales plans. Every merchandise purchase you make should be based on your sales history and where the industry is trending. We will even accompany you to the trade shows to help you navigate them and to help execute our strategic plan.
A critical part of analyzing your sales is establishing attributes for your assortment: Style, Trends, Price bands, Design Details, Fabrics, Textures, Colors, Finishes, Sleeve Length, and the list continues. The more attributes your products have, the deeper you can dig into their selling and the smarter your decisions become. We will help you establish attributes for all of your past, current, and future products.
We will work with you to ensure you have the right product mix to hit your sales goals, that your merchandise is priced right, and that your shop is optimized for sales. For e-commerce stores, that involves ensuring that the taxonomy of the site allows for a seamless shopping experience. For retailers, this involves ensuring your store is merchandised in a way that allows for ease of shopping.
Product Lifecycle Management
Trend and Design Advising
Businesses with an in-house design team require full product lifecycle management, from design to sample making to technical fittings, to landing the products in their warehouse. We consult with you on what’s trending in your industry, the “must haves” for your new collection, and provide feedback on design concepts and samples. We will even accompany you to the factories to see the samples in person.
Product / Business Launch
Together we will map out the process for starting your new product or venture from start to finish and bring the launch to life. We will be your project managers, ensuring all tasks are outlined with deadlines and milestones, which rolls up into your master Gantt chart, enabling you to immediately see the status of your launch at any given time. We will play a key role in executing the marketing of your line / shop to the public, ensuring that you have all marketing materials in place to be successful.
Sales & Financial Agility
Promotional & Markdown Merchandise Management
Although we use strong sales data and industry research to make all decisions, there will always inevitably be some “misses” with some products which forces us to promote the items at a lower price or mark them down as clearance. These misses could be for various reasons – quality issues, trend dying out, item competing against a similar item in your line, etc. In any promotional merchandise situation, the end goal is to preserve as much margin as possible. We carefully analyze each slow selling item to understand the cause, and assign a promotional price to the item and evaluating the margin impact. We then roll up all of the items to understand the total margin impact, and ensure that we do not exceed your margin plan that you set for that time period.
Having an in-depth understanding of your sales strategy and sales reporting is critical to ensuring you make purposeful decisions in your business. You must understand what metrics to look at and when, how to spot a positive or negative trend in your sales and action to it, and how to create new streams of sales revenue. If you are needing more than what your current sales reports are providing, we will make new reports for you that pull in all data needed to make strategic decisions.
Every season, you have a gut feeling on what your top sellers in your line will be. Together we will predict which items those will be and create marketing and promotional campaigns around them. We will also make campaigns around your brand as a whole and strategize innovative ways to reach your target clientele.
Included In All Plans:
Initial Phone or Video Consultation
Access to your exclusive digital project portal
Ability to reach your strategist via email and phone
Tasks, deadlines, and milestones will be assigned, and Gantt Chart will be created to track overall progress.
Discover Which Monthly Plan Will Work Best For You
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Make Decisions Backed By Sales Data and Industry Trends.
Let's Get Real
Everyone and Their Mother Claims to be a Strategist or Coach.
If you’re an entrepreneur or business owner, we’re confident that a big portion of your social news feed is someone trying to sell you on their masterclass, mastermind, online course, webinar, or group strategy session. In the sea of options, who is real? Who actually knows what they’re talking about and has experience versus just selling you the dream? Like grandma says, “You can’t believe everything (or everyone) you see on the internet”.