Meet Retail Expert
DeAnna McIntoshFounder, Global Retail Consultant
Your next In-person or Virtual Speaker who will not only motivate and empower your audience to continue fighting for their businesses…
but also inspire them to be the Pioneers and Leaders the retail industry so desperately needs right now.
DeAnna’s talks evolve to reflect current trending topics in our industry and inspire forward-thinking strategic action
Retail Is Not Dead. It Is Evolving.
If you look at headlines in the media about the retail industry, you would think there is a retail apocalypse going on. However, the vast majority of those headlines are about large corporations, which in reality make up about 2% of all retail companies. In fact, there isn’t an apocalypse, but rather a renewed focus on the retail majority – small businesses! Oftentimes business owners and internal teams operate in “tunnel vision” mode and aren’t looking up to see what is actually happening and evolving in our industry so they can ensure that they too evolve with it. During this talk, DeAnna uncovers rarely covered realities of the current state of the industry (that are quite positive), debunks the apocalypse with research and facts, and highlights innovation and forward-thinking companies to follow.
5 Ways To Future-Proof Your Retail Business
Witnessing the collapse of iconic brands and retailers due to the Covid-19 impact is a wake up call to the retail industry on many levels – one of which was how so many companies are operating on little cash. Another, was that shockingly, there are many brick and mortar store with zero online presence. During this talk, DeAnna discusses how to create a solid and unshakable business foundation and advanced preparation for anything that may come their way.
Fireside Chat, Panel
Diversity in Retail
Consumers are now demanding transparency about more than just brands and retailers’ supply chains. They want to know what their company values are, and if companies take action – putting their money and long-term plans towards living these values. During this talk, DeAnna will lead an open, two-way conversation about diversity in retail and provide tangible ways retailers can diversify their product assortments, content, marketing efforts, and staff.
Curating The Perfect Product Assortment
Designing and buying products your customers will crave is both an art and a science. The art is having the impeccable fashion eye to be able to spot and forecast trends before they happen and then to curate an assortment of products based on those trends and sales history. The science is the extensive analysis required to determine financial target (how much to buy), sku plans (how many to buy), and assortment plans (what to buy). During this talk, DeAnna breaks down the key elements that are essential to making profit-driven product decisions.
Topic of Your Choice
If there is a specific subject area related to retail and e-commerce that you would like our team to design a presentation for, we would be happy to. We also design multi-week training programs for retailers that are utilized by Economic Development Offices, and other companies in the business of equipping retail businesses around the world with strategies to thrive. Send us your training program requirements and we will send you a proposal within 3 business days.
DeAnna McIntoshFounder, Global Retail Consultant
DeAnna McIntosh is a trend-setting, results-driven Retail Business Consultant with 16+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement (10 of those years being inside Fortune-ranked Retailers).
With a strong eye for design and her corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No-Iron Linen Collection, which is now a multi-million-dollar program. DeAnna also curated the first-ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.
In 2015, DeAnna launched The Affinity Group International (TAGI), a Retail Business and Economic Development firm, to strategically build and fortify independent retail economies in developed and emerging markets through the company’s signature retail training and development program, Revitalize Retail®. The program is facilitated through Economic Development Corporations, Small Business Development Agencies, Chambers of Commerce, and Retail Shopping Centers.
In 2018, DeAnna launched TAGI’s sister, Retail Coaching and Consulting firm, Retailing Evolved®, to work directly with small businesses, equipping them with the proven strategies, tools, and systems she utilized daily as a Buyer and various other roles during her corporate career. She and her team help Retail Entrepreneurs build their 12-month growth roadmap, then systematize and align their back-office operations to scale profitably, in 1 single [transformational] day.
In 2020, After the senseless murder of George Floyd, and seeing the awakening of retail companies to their lack of diversity, DeAnna co-founded the 501(c)(3) nonprofit Diversify Retail® Inc. to connect two communities she loves to drive change and make a global impact – the retail community and minority communities. Through her nonprofit, she educates and empowers BIPOC brands and retailers to open and build retail businesses that evolve as quickly as the industry does, and that will shape the face and future of what retail looks like today.
DeAnna is a Thought Leader and Changemaker often called upon to speak and inspire audiences that the future of retail is in their grasp.
She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.
DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. She currently resides in Atlanta, GA with her husband and baby boy.