Meet DeAnna McIntosh

Your Next Seminar or Workshop Speaker On All Things Retail + E-commerce

Her Motto: “Retail Is Not Dead.  It Has Evolved.”

Her Passion: Equipping small business owners with the same sales-driving strategies and processes as powerhouse brands and retailers

Retail Expert, DeAnna McIntosh of The Affinity Group International and Retailing Evolved

DeAnna McIntosh, Global Retail Consultant, The Affinity Group International and Retailing Evolved.

“Large retailers and brands are run by their merchandising departments.

There’s a major disconnect in the small business community, as the majority of businesses I speak with have little concept of what merchandising is. It is the missing critical piece in their business strategy and I utilize speaking platforms and our consulting services to close that knowledge gap.  I empower them to drive their businesses strategically.”

2020 Speaking Engagements

Retail Consultant looking at magazines
About DeAnna

Helping Brands and Retailers Launch Flawlessly, Buy and Design Strategically, and Innovate Continuously

DeAnna McIntosh is a driven, entrepreneurial, and creative Retail Expert with a strong eye for design, and over 13 years of progressive experience in merchandising, marketing, and event management. DeAnna has launched numerous innovative products into retail and e-commerce platforms, with one of the most notable driving a $1 Million-dollar incremental sales increase.  She has art directed print and television advertising campaigns both within the United States and abroad, and has worked alongside some of the fashion industry’s most notable photographers and stylists.

Passionate about elevating and innovating the retail experience at all stages of business development, DeAnna launched, which focuses on driving results for small and medium sized businesses. She equips them with the same strategies and processes that large businesses utilize, giving them a competitive edge and a resounding presence in a seemingly overcrowded market.

DeAnna is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency.

She will bring priceless insight, original and actionable ideas, and sales-driving strategies to your audience – who will leave your event engaged, encouraged, and ready to take action on their business.

Get In Contact With DeAnna: Email | Call LinkedIn | Media Kit

Retail Seminar Topics

Merchandising 101

Merchandising is the buzz word that no one is talking about. It should be the core focus of all product – based businesses: defined as having the right products (at the right time), at the right price, at the right place, with the right promotion, with the right people.

Retail Is Not Dead. It Has Evolved.

Continuous innovation and differentiation is essential to surviving the ever-evolving retail landscape. Key focus areas include customer service, selling space, events, brand partnerships, customer loyalty programs, and their assortment.

The E-commerce Shopping Experience

Just because your shop is online does not eliminate the critical need for a defined and conversational customer journey  through your site. You, in fact, have to be even more creative on how to reach and retain your customers since you lack a  physical presence with the customer.

Create An Assortment Your Customers Crave

There is a science to merchandise buying and planning for sustainable profitability. Assigning and analyzing attributes help you gain a deeper understanding of your current sales trends.  The combination of sales analysis, trend forecasting, and knowing your customer intimately results in the expert curation of your product line.

The Brick & Mortar Shopping Experience

Brick and Mortar stores have to provide an experience to entice customers off of their devices and into their stores – and cultivate that experience long after they walk out of their door and are back at home.

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Merchandising 101Create An Assortment Your Customers CraveRetail Is Not Dead.The Brick & Mortar Shopping ExperienceThe E-commerce Shopping ExperienceCustom Topic